The Conductive Wire Between Design and the Human Factor.
CABL was founded on an uncompromising belief: technology and brands lose all their power when they forget the person in front of the screen. Inspired by the precision of a three-wire electrical cable, where the Ground wire protects the human, the Neutral wire provides logical structure, and the Phase wire delivers high-voltage visual energy, we fuse Master's-level behavioral UX psychology with over two decades of bold graphic craft. From our base in the United Kingdom, we build honest, high-impact digital products for ambitious businesses across Europe, North America, and the Caribbean.
When the User, the Brand, and the Business Connect, Everything Works.
Digital projects fail when built in disconnected silos: technical agencies deliver grey, confusing wireframes, while traditional branding shops create flashy visuals that fail usability tests. At CABL, we braid all three into one continuous circuit.
Tactical Empathy & Real Usability
Every project starts anchored in human reality. Behind every screen is a person trying to get something done. We research user mental models, strip away cognitive friction, and build WCAG-accessible interfaces where nobody feels lost.
- ✓ User Research & A/B Testing
- ✓ Cognitive Load Reduction
- ✓ WCAG Accessibility & Ergonomics
Logical Clarity & Zero Fluff
Trust is built by telling the truth, both in the interface and in our meetings. We structure clean information architecture for your users, tokenized Figma systems for your developers, and 100% transparent workflows for you.
- ✓ Clear Information Architecture
- ✓ Scalable Figma Design Systems
- ✓ Straight-Talking Communication
High-Voltage Graphic Craft
Just because software is logical doesn't mean it has to be soulless. Backed by 20+ years in graphic design, illustration, and visual arts, we inject bold color, typography, motion, and tactile craft so your brand is impossible to ignore.
- ✓ Fearless Brand Identities
- ✓ Motion Graphics & 3D Web
- ✓ Digital-to-Physical Packaging Cohesion
"If a design doesn't solve a real human problem, it's just decoration. If it works but feels soulless, it gets forgotten. At CABL, we connect both worlds."
Forged in the UK. Connected to the Americas.
We combine British technical rigor and regulatory standards with native cultural fluency across the Americas. We understand the language, the users, and the commercial pace on both sides of the Atlantic because we are part of both worlds.
Our Technical & Creative Bunker in the UK
London, United Kingdom (GMT/BST) • Headquarters & Operating StudioEvery project is researched, designed, and built directly from our studio in the United Kingdom. Operating under strict UK and European data privacy, WCAG accessibility, and academic UX research standards forces us to maintain mathematical precision in everything we deliver. No opaque outsourcing. Ever.
- Master's-level UX Research & Art Direction centralized in the UK
- Full compliance with UK & European accessibility (WCAG) standards
- British reliability, legal protection, and industrial-grade craft
A Tried-and-Tested Approach to Delivering High-Impact Work at Speed.
We combine the reliability, passion, and deep product care of an in-house partner with the flexibility, speed, and multidisciplinary firepower of a specialized studio.
"The dedication and straight-talking honesty of a co-founder, with the visual and technical firepower of a full-stack design studio."
Our Methods
01 // We Work Collaboratively
We don't disappear into a dark room for a month only to reveal something that misses the mark. We embed directly with your team and bring you along every step of the journey, even if that means sharing raw sketches, early wireframes, or brainstormed ideas in week one.
02 // We Adjust to Your Rhythm
Rigid agency bureaucracy kills momentum. Our schedule and workflow calibrate to your preferred way of working, whether you run structured Agile sprints or need rapid, day-by-day startup iteration.
03 // Plug and Play
We work as a seamless extension of your team with zero onboarding friction. We communicate and manage tasks inside your preferred tools: Slack, Figma, Trello, Jira, Linear, or WhatsApp.
04 // Zero Egos, Radical Honesty
We listen and learn, and never pretend to know your business better than you do. At the same time, we won't "yes-man" an idea that hurts your conversion. We push back constructively with real user psychology and care as much about your business as you do.
Engagement Options
Option 1: Day Rate / Sprint
Hire us on our standard day or weekly sprint rates. You pay strictly for the time you use with zero long-term commitments.
Best for:- ✓ UX & conversion audits
- ✓ Rapid mobile/web prototyping
- ✓ Emergency design cover
- ✓ Short, focused sprints of work.
Option 2: Monthly Retainer
Our preferred method for longer-term collaboration and evolving products. You secure a fixed monthly allocation of senior UX/UI, graphic design, and web resource in Small, Medium, or Full-Throttle packages.
Best for:- ✓ Ongoing Mobile App & SaaS product design
- ✓ Projects longer than 6 weeks
- ✓ Continuous brand, motion & marketing support.
Option 3: Fixed-Scope Project
Fixed cost and fixed timeline for clearly defined briefs. We provide a locked-in price estimate upfront so you know your exact investment before we draw a single pixel.
Best for:- ✓ 0-to-1 Mobile App UX/UI blueprints
- ✓ New corporate or e-commerce websites
- ✓ Complete brand identities & packaging
- ✓ Custom AI agent setups.
How the Retainer Works
Flexible, on-demand, and embedded senior design support. Get in touch for tailored pricing.
1. Size (Only pay for the design time you need)
- Small (Part-Time): Dedicated days each week to keep your product and brand moving consistently.
- Medium (Core Partner): High-velocity weekly output across both product UX/UI and brand assets.
- Large (Full-Throttle): Maximum weekly capacity acting as your dedicated design and frontend architecture lead.
2. System (Structured for speed and clarity)
- 1. Prioritized Backlog in Trello, Linear, or Notion.
- 2. Daily Comms in Slack or WhatsApp.
- 3. Weekly Reviews with live interactive walkthroughs in Figma.
3. Scope (One unified circuit)
We cover every creative and technical need your brand requires: Mobile App & Web UI/UX, User Research, Design Systems, Brand Identity, Motion Graphics, 3D Web, Pitch Decks, Packaging, Print Collateral, Illustration, and UI-Embedded AI Agents.
4. Scale (We grow with you)
Your retainer adapts as your company grows. Scale up ahead of a major product launch, dial back during quieter quarters, or let us help you transition and build your in-house team when the time is right.
Who We Work With (Our Client Types)
Founders
Got a bold new idea but need help making it real? We act as the catalyst for your vision, creating validated MVP app/web prototypes and fresh brands that get investors and early buyers paying attention.
Startups & Scale-ups
Need to rocket-fuel your startup to the next stage? We help growing companies create new digital products, rebrand, or scale conversion and retention without hiring bloat.
High-Impact Brands
Have a great physical product or retail presence, but your digital experience feels clunky? We connect your physical packaging and visual attitude with a frictionless digital buying journey.
In-House Teams
Need extra senior firepower for your existing product or marketing team when deadlines are tight? We plug in and out of your workload with ease.
Why CABL? (The Honest Comparison)
Why CABL vs. a Typical Freelancer
Why CABL vs. a Full-Time Hire
Why CABL vs. Another Agency
Frequently Asked Questions (FAQs)
What are your rates and how much does a typical project cost?
Because you work directly with our founder and principal architect rather than paying for bloated agency management layers (which typically bill £800–£1,500/day in the UK), you get senior-level craft at transparent studio rates:
- • UX Audits, Design Sprints & Core Brand Identities: £1,500 – £4,000 depending on deliverables.
- • Custom Websites & Complete Brand Systems: £3,500 – £10,000+ depending on 3D/motion complexity, page count, and print/packaging rollouts.
- • Mobile App UX/UI Architecture (iOS & Android): In the UK market, UI/UX design for an MVP app (10–20 screens, user flows, and clickable Figma prototype) runs £3,500 – £9,500, while medium-complexity apps (30–60 screens, user testing, and tokenized Design Systems) range from £10,000 – £25,000+.
- • Custom AI Agents & Workflows: Practical, UI-embedded AI assistants and automated lead/booking setups start between £2,000 and £8,000 depending on knowledge-base training and CRM integrations.
- • End-to-End App Development (Design + Full Code): Scales from £15,000 to £45,000+ for MVPs and SME platforms.
We also offer flexible Day Rates and Monthly Retainers. Book a 30-minute discovery call and we will give you a locked-in fixed quote within 24 hours.
Should I choose a Retainer or a Fixed-Scope project?
If you have a clear, self-contained brief with a defined deadline, such as designing a 0-to-1 Mobile App prototype, launching a new website, or creating a brand identity, a Fixed-Scope project is best. If your product is evolving continuously and you need ongoing UX/UI iterations, motion graphics, and brand support every month, a Retainer gives you the best value and flexibility.
Will I work directly with the lead designer?
Yes, 100% of the time. There are no middlemen, account executives, or junior hand-offs. You work directly with the founder and principal architect from day one to final delivery.
What are your working hours and timezones?
We are headquartered in London, UK (GMT/BST) and maintain synchronous overlap hours for our clients across the United States, Canada, Mexico, and the Dominican Republic (EST/CST/AST). Whether you are in London, New York, or Santo Domingo, we collaborate live in real time.
Can you embed with our existing engineering or design team?
Absolutely. We regularly plug straight into existing product teams, joining your Slack channels, working inside your Figma workspace, and delivering tokenized design systems that make your developers' lives easier.
What do I need in my brief to get a fixed-price quote?
You don't need a 50-page corporate document. Just tell us: what your product or business does, who your target human user is, what problem you want to solve, and your ideal timeline. If you don't have a brief yet, book a 30-minute call and we will map it out together.
Do you offer special packages for early-stage startups or regional markets?
Yes. For passionate founders at the pre-seed/seed stage and growing businesses across Latin America and the Caribbean, we structure focused MVP Launch Packages tailored to your stage and market reality.
Principles We Will Never Compromise.
The four foundational rules that guide every design decision, line of code, and client partnership at CABL.
People Before Pixels
Every project begins by understanding who we are helping. Behind every screen, flow, or interaction is a real human trying to get something done. We design from tactical empathy, putting ourselves directly in the end user's shoes. The human always dictates the structure.
Straight-Talking Truth
We don't sell corporate smoke, vanity metrics, or generic templates. We deliver real work with industrial weight and substance. This honesty defines every interaction: transparent processes, realistic expectations, and an unbreakable commitment to solutions that actually perform.
Usability Can Meet Beauty
We rebel against digital monotony. We inject vitality, character, bold color, and high-voltage visual impact so your brand leaves an unforgettable mark. We prove that flawless usability and vibrant beauty can and must coexist.
Pure Devotion to the Craft
We bring over two decades of obsessive dedication to visual arts, graphic design, and digital architecture into every detail of your product. We never deliver half-finished work; if it carries the CABL signature, it has our heart, energy, and sharpest technique behind it.
Book an Intro Meeting With Us.
In a focused 30-minute call, we can discuss your project, review your current product or brand, explain how our rates work for your specific scope, and see if we are the right fit.